I
Turn insights into outcomes.
Narrate stories that become lived experiences.
Build deep connections to enrich everyday life.
Hello!
I'm Rebecca, a Creative Strategist with vast experience at the intersection of brand design, UX, and creative direction.
My approach is founded on strategic thinking with a keen eye for visual storytelling that result in novel experiences that foster deep loyalty across digital and physical spaces.
Portfolio
What I do
Brand Strategy
I dive deep into the heart of an audience with a tailored research strategy to sculpt a vision that defines a unique value proposition and sets the stage for enduring success.
Creative Strategy
I connect business objectives with a creative expression, outlining messaging, tone, and style meticulously in order to inspire and motivate a desired audience to engage time and time again.
UX Strategy
I transform every interaction into a chance for connection, refining audience engagement across all brand channels to make each touchpoint intuitive, delightful, and unforgettable.
Brand Identity
I capture the essence of a product, service or experience with a visual language that speaks to all five senses, inviting participation and bringing a story to life vividly and tangibly.
Content Strategy
I craft content strategies that make a brand's ethos palpable, blending emotion with narratives that resonate and inspire audiences to achieve their aspirations through the brand.
Creative Direction
I thrive on navigating market trends and consumer insights, guiding services, product launches, and campaigns into new realms of innovation and business impact.